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By Chris Macomber, CEO of WhoKnows

Referrals are the heart of new business for most salespeople, providing personal connections to otherwise cold prospects. Skilled salespeople know the critical role that referrals can play in sealing a deal and do everything possible to nurture and grow their referral networks.

It’s no surprise that social-networking sites have made the …

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When people make decisions, they have a shift of perspective. That is, they stop wondering about the choices they can make and now start to live with the consequences of that decision.

The word comes from the Latin “Desicio”, literally meaning ‘to cut off from’. So when your prospect makes a decision, he or she is …

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By Krystle Vermes

October 20, 2014: The “Lead Generation Strategy Research Summary Report,” released this October by Ascend2, shows the majority of sales, marketing, and business professionals are struggling to find success with their lead generation strategies.

The data reveals that 66 percent of sales, marketing and business professionals view their lead generation strategy as “somewhat successful.” About …

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