The Institute of Sales & Marketing Management has been representing the interests of the sales profession for over 100 years providing practical support to sales people and their organisations.

First established in 1911 as the Sales Managers Association, the ISMM exists to promote the prestige and integrity of selling by inspiring those employed in the industry to reach greater heights of achievement by providing education, guidance, information and encouragement. Any profits are re-invested in the pursuit of its purpose.

ISMM members are drawn from every sector of industry and commerce, from those just embarking upon a sales career through to senior and experienced sales managers and directors. These members share a commitment to upholding the standards of professionalism and integrity, ethics and best practice that are all hallmarks of sales success.

The ISMM is committed to developing sales talent and is the United Kingdom’s only professional sales qualifications awarding body recognised by the Government regulatory body, Ofqual, with a full range of qualifications exclusively focused on Sales, Marketing and Sales & Marketing  Management.

Our Mission:

“To be the body that represents professional sales people worldwide. To ensure that sales standards of excellence are maintained through our qualifications and to gain the recognition of sales as a profession by creating an informed ISMM  membership community, providing education, guidance, information and encouragement”

Our Purpose

Supporting, promoting and representing the Sales Profession worldwide

Our Crest Motto

Altiora Petamus  : To Strive for Higher Achievement

Our Core Values

To Act Ethically :  Ensure that at all times we represent the sales profession and act as a pillar to hold up the standards of ethical selling  which we communicate to our Members and Students studying for our qualifications through Seminars,  Events, Papers and Qualifications

To Operate with Integrity – Adhere to strict code to ensure our Membership commitments are faithfully executed in alignment with our legal obligations to our members and their private information.

To Be Clearly Independent – Ensure we uphold standards of excellence in our Sales & Marketing Qualifications business by being independent and setting high standards for sales talent development.

To view the ISMM Code of Practice click here