About The ISMM

The Institute of Sales & Marketing Management has been representing the interests of the sales profession for over 100 years providing practical support to sales people and their organisations.

First established in 1911 as the Sales Managers Association, the ISMM exists to promote the prestige and integrity of selling by inspiring those employed in the industry to reach greater heights of achievement by providing education, guidance, information and encouragement. Any profits are re-invested in the pursuit of its purpose.

ISMM members are drawn from every sector of industry and commerce, from those just embarking upon a sales career through to senior and experienced sales managers and directors. These members share a commitment to upholding the standards of professionalism and integrity, ethics and best practice that are all hallmarks of sales success.

The ISMM is committed to developing sales talent and is the United Kingdom’s only professional sales qualifications awarding body recognisedby the Government regulatory body, Ofqual, with a full range of qualifications exclusively focused on Sales, Marketing and Sales & Marketing  Management.

The ISMM mission is:

“To be the body that represents professional sales people worldwide. To ensure that sales standards of excellence are maintained through our qualifications and to gain the recognition of sales as a profession by creating an informed ISMM  membership community, providing education, guidance, information and encouragement”

To view the ISMM Code of Practice click here