In business we all know that people buy people first and whatever else second. The challenge becomes when we are just not like the customer and the customer is just not like us. This seminar will explain the four main buyer types, how and why they buy the way they do and, importantly, tips and tactics to help them buy in a way that they feel most comfortable.

Attendees will also get the opportunity to complete their own profile which in turn will give indicators on how to adapt their approach with their customers.

Timings: 6.30 pm (for 7.00 pm), close - 8.30 pm

Why can’t you sell more “stuff”? Probably because your whole model of sales and marketing is broken. But you are not alone. After years of lazy marketing (= low prices) we need to rethink what we do.

Disruptive Marketing:

• Is not about gimmicks

• Can challenge and shake the industry

• Is all about generating revenue

Robert Craven, author of best sellers “Bright Marketing” and “Grow Your Service Firm” asks “Why should people bother to buy from you?” and gets you to think about what your business needs to do to increase sales and profits.

Timings: 6.30 pm (for 7.00 pm), close - 8.30 pm