NIGEL MORGAN

Are you troubled by Twitter? Foxed by Facebook and listless on LinkedIn? Properly leveraged this trio of social media channels can be a rich source of leads and referrals and in this entertaining and informative talk Nigel Morgan will explore best and worst practice on social media and how it should dovetail with your existing approach to sales. So stop grumbling about the new kids on the block and get them working for you as you find out 'How to Sell with Social Media'.

You will learn :

• The secret to successful selling with social media
• How to make social media part of your PR mix
• How to master social media and still have time to do your job!

ANDY HANSELMAN

Winning customers in these ever competitive times is hard work. Keeping them can be even harder! In tougher times, evidence shows that it's those businesses that take a proactive approach to developing and maximising the relationships they have with their existing customers that win. It's not about CRM, but MCR! That's Maximising Customer Relationships. MCR is about 'proactively developing relationships that give the best to, and get the best from, the customers you want, while maximising your profits'.

You will learn :

• Ideas to spot and remove the barriers to customer care in your business
• How to provide 'remarkable' and 'outstanding' experiences for your customers
• Proven strategies for spotting, developing and maximising opportunities - Maximising your Customer Relationships!

IAN LUXFORD

New research by Grass Roots, the ISMM and Aston University provides some valuable insights into how the sales profession is viewed by the buying public - and how closely this matches the view that the profession has of itself. The research was conducted to provide direction on areas where we can improve our image and develop a better understanding of what our customers really need from us.

You will learn :

• What buyers really want - the insight to separate the facts from the myths and hone their skills in the areas that really matter to the people who buy
• Self-awareness - a practical view of the public perception of sales professionals against which individuals can benchmark their own standards
• Differentiation - guidance on where their own style can help them stand out from their competitors.

CAROLE SPIERS

A salesperson's ability to manage stress has a significant impact on their productivity. Salespeople who are less stressed sell more. Carole Spiers will show you how to manage stress and reach your full sales potential. Allowing oneself to become stressed-out, uptight or run down, reduces productivity and impairs working capacity, drains energy and strains health... as well as impacting upon the quality of life. Work-life balance is about learning how to expand capacity in order to become resilient to pressure - instead of simply trying to reduce stress when already experiencing it.

You will learn :

• Practical ways to release tension immediately
• Established methods to toughen up mentally and physically
• Useful strategies to help Sales Professionals relax and switch off
• Proven stress management tools, tips and strategies to implement immediately

Carole's new book 'Show Stress Who's Boss' will be launched at Successful Selling 2011

www.showstresswhosboss.co.uk

WILL HOLDEN

These are changing times, however, without a change in the culture of organisations, these challenges cannot be overcome successfully. The biggest barrier to cultural change is always the mindset of the people involved. To overcome these barriers, we will cover topics such as 'How to Create Performance Breakthroughs,' 'Why Change Initiatives Fail,' 'Attitude Is Everything', 'The Good and Bad Roles People Play' and 'Motivation: Revving your People 'off the clock'.

You will learn :

• How to motivate and inspire people during tough and changing times.
• To give your people direction...in a way where they "get it".
• What WE need to do to "make successful change happen".

MARK McCARTHY

0.00 to 0.83 = 52,600,000 results!! In a time where everyone from sales management, 'gurus' and PhD's are looking to offer advice, potions, quick-fixes and silver bullets, this workshop will give you the opportunity to dispel the usual myths and look directly at the problems and solutions in sales transformation.

This will be your chance to ask the questions you dare not ask at work, to be controversial and to say how it is. I've destroyed sales forces and re-created them to generate high performance, it could all just be down to luck and randomness...it could be more obvious than you think.

You will learn :

• From others
• What is real
• The bleeding obvious
• What is high performance