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By Neal Lappe

Is your industry really competitive? Most people responding to that question will answer affirmatively. Moreover, due to the relatively low cost of entry in the B2B services sector, competition seems to intensify constantly.

So how can you stand out from the competition and communicate to your marketplace that you have the “chops” to …

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Contrary to popular belief, content isn’t just the responsibility of the marketing team. Smart salespeople utilize content to generate leads, deepen relationships and close deals. Below are three ways sales reps can incorporate content marketing tactics into the sales cycle.

1. Be Relevant – Each piece of content should be created with a specific buyer persona in …

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Every Tuesday, sales expert Andy Bounds shares his top tips to improve your sales and communications. This week’s is…

QUICK WINS 3 – more simple ways to improve quickly

I’ve had some more requests for quick wins. Here are another five sets for you…

Improve your presentations

1. Engaging start – spend longer preparing your start than anything else. The …

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