...within a small to medium sized pharmaceutical company in designing a data based model for employee retention

The primary purpose of this study was to examine the relationship between existing motivational theories; specific mediating variables and the consequences on employee retention within a small to medium sized pharmaceutical company based in the U.K. It is recognised that retention of skilled employees is arguably one of the most significant challenges of the 21^st century (Drucker, 1999, p. 5), and because attrition costs are so high, many pharmaceutical companies are taking serious measures to reduce them.

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"Most professional sports players receive coaching even when they reach the top of their field."

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Personal Selling is an important element of business-to-business marketing.

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