As the UK’s only body for sales professionals founded in 1966, the ISMM works to enhance the prestige of sales as a career and improve the skills of its members. The Institute has a commitment to the education and representation of both the profession and its members.

The Institute of Sales & Marketing Management provides sales and marketing professionals with the competitive edge necessary in today’s business climate. To prospective employers and clients, membership of the ISMM is an acknowledgement of the capability, skills and experience.

The ISMM is also responsible for establishing benchmarks of professionalism in sales and is the only membership body accredited by the Qualifications and Curriculum Authority (QCA) to award nationally-recognised qualifications in selling and sales management.

ISMM members are drawn from every sector or industry and commerce. From those just embarking upon a sales career through to senior and experienced sales managers and directors, they share a commitment to upholding standards of professionalism and integrity that are the hallmarks of sales success.

Membership is open to those from any business discipline who are responsible for selling, marketing or promoting their product or service in any way and are involved in retaining customers and winning new accounts.

Salespeople are the driving force behind the success of every commercial organisation and, in today’s dynamic and competitive business environment, the need for highly-skilled professionals is greater than ever.

ISMM membership demonstrates your commitment to a career in sales and identifies you as a salesperson who can be relied upon to adhere to the very highest standard of integrity and professionalism.

Membership gives you the recognition you deserve. Your membership grade will be awarded by our professional standards committee and will be based upon your practical experience in sales, marketing and management. Any professional qualifications gained would assist your application but are not necessary to apply for membership.

Simply complete the online application form and supply a referee, either your current employer or a satisfied customer who can verify your application.

Chose your method of payment for your membership fee and in return we will send you a membership certificate, new member folder, membership card and full details of benefits.

Don’t forget – anyone in sales or marketing can apply for ISMM membership. The grade you are awarded is based on your experience in sales and/or any professional qualifications you may have achieved.

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