The origins of the Institute of Sales & Marketing Management dates back to 1911 as the Sales Managers Association. Since then we have continued to strive for the ongoing professionalisation of the sales industry, providing qualifications designed to develop the skills of people within our industry alongside membership to aid their continuing professional development.

So why should you join the thousands of other sales professionals?

The simple fact is that regardless of the type of membership you take, the ISMM offers a significant array of benefits which have been kept deliberately affordable to help us grow the institute to enable us to even better represent the entire sales community.

Ongoing development


All membership types offer either you, your team or your entire sales force the opportunity to continually develop their skills. We provide a bi-monthly ‘Winning Edge’ magazine with detailed features on latest trends, tech and expert advice from thought leaders within our profession.

We provide regular seminars around the country, connecting sales trainers to our members covering a wide range of different topics. We supplement these seminars with monthly webinars giving you the training and development of a seminar without having to leave your desk!

Our new resource library is a depository for indexed articles, white papers, research reports, templates and training videos, these will continually expand and will likely help improve your knowledge and insight in a particular area.

Professional recognitionsponsorship brochure

Our members carry their ISMM membership with pride. As a member of the ISMM you will be entitled to use our post-nominal to demonstrate your commitment to ethical practice and ongoing development. Depending on your type of membership you will be able to carry either our individual, company or corporate partner logo. This logo acts as a quality kitemark and can be used to help you win new business.

The ISMM also runs the annual British Excellence in Sales & Marketing Awards (BESMA). BESMA is the highlight of the industry calendar and highlights the very best in sales practice. As a member of the ISMM you will receive discounted tickets to the event as well as exclusive opportunities for sponsorship.

Advice, support and networking

Membership gives you access to a community of sales professional at various stages of their career. We actively encourage discussions within our LinkedIn group and this group is frequently used by members asking questions and discussing solutions to common issues.

In addition to this as part of your membership you will be eligible to access our 24/7 legal advice line, providing information and support for any legal issues you may need help with.


Types of membership

There are a number of different membership types depending on your / your organisation’s requirements. Take a look at the table below to see just the highlights of what we offer.

Individual Membership

Professional recognition
Free webinar / seminars
Winning Edge magazine
Networking opportunities
Free legal advice
Discounted National Sales Conference & BESMA tickets
Discount platform
Plus much more