News
Sean McPheat’s selling imperatives for 2012January 27th 2012

In the latest Winning Edge (the ISMM’s magazine for members), Sean McPheat sets out what’s hot for this year in selling:

Sales professionals will finally get around to using social media
Sales 2.0, LinkedIn, Twitter, Facebook, YouTube – these are all sites, terms and services that sales pros have had on their ‘to do’ list for …

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Sales Apprenticeship qualification open for registrationsJuly 18th 2011

You can now register learners for the QCF level 2 Knowledge Based Qualification in the Sales and Telesales Apprenticeship framework, through the ISMM. Our qualification is called the Level 2 Certificate in Principles of Selling and attracts public funding. It’s recognised by Ofqual and provides an introduction to the core knowledge to start a …

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Handy guides on selling, now available from the ISMMJuly 8th 2011

We’ve written handy guides on popular sales topics such as Understanding buyer behaviour, Preparing and delivering a sales presentation and Time and territory management for sales people. The colour guides contain explanations and activities which give you the knowledge and understanding you need for your sales role. You can see a sample Study Guide …

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Britain’s top sales talent honoured at BESMAMay 27th 2011

This year’s British Excellence in Sales and Marketing Awards (BESMA), which took place at the Lancaster Hotel, in London, on 26th May, celebrated Britain’s top sales talent and skills.

While the winners were from a variety of industries, Virgin Media Business employees came out on top in three of the 13 award categories – making it …

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ISMM CRM SurveyApril 8th 2011

The Institute of Sales & Marketing Management (ISMM) is compiling a report on the effectiveness, pitfalls and opportunities of CRM and would very much appreciate your views…

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