News
How To Tell If Your Email Marketing Is WorkingOctober 17th 2014

By Zach Heller

If you’re doing email marketing, you’re doing the right thing. But just sending out emails isn’t enough. The next step is learning how to track and analyze your email marketing successes and failures so that you can be sure that it’s working, and work to improve the return you are getting on that investment.

Is …

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Your Sales Strategy Shouldn’t Rely on a Cold CallOctober 16th 2014

By Mike Volpe

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

There’s a reason people are glued to their cellphones — and it doesn’t have anything to do with web browsing, GPS or streaming capabilities. Fancy features are just icing …

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Training Precedes the Victory in SalesOctober 15th 2014

By Timothy B. Huffaker

In all the world, what general would put his soldiers into battle without conditioning and training them first, in the art of warfare?

What coach would put his team on the court, or field of competition, without the training necessary to competitively compete for victory? I’m absolutely flabbergasted by the number …

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5 Ways Marketing Can Help Clean Up The Sales FunnelOctober 15th 2014

By Amber Kemmis

Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can neglect to clean out the sales funnel.

The truth is – cleaning out your sales funnel ultimately results in higher ROI by focusing your resources …

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Companies Don’t Have Relationships, People Do: The Power of Social SignalsOctober 14th 2014

By Ramon Ray

Marketers must remember that even though automation systems can be helpful, in the end it’s the people in your company that form the real relationships and can close the deal.

For those of us deep into the world of customer relationship management (CRM), we sometimes forget that companies do not have relationships, people do. We …

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