Growing customer power requires a strategic sales response from organisations

Dave Millichap

  Organisations need to integrate their sales activities more both internally and with customers’ needs according to a new book co-authored by academics from the University of East Anglia (UEA) and Edinburgh Napier.   The book addresses how sales can help organisations to become more customer oriented and considers how they are responding to challenges … Continued

Read Full Story

Leeds City College offering ISMM Qualifications

Dave Millichap

    Leeds City College is the UK’s third largest FE establishment, offering a diverse curriculum to more than 40,000 students. They are working with the Institute of Sales & Marketing Management (ISMM) to offer their Level 2 QCF Certificate in Sales and Marketing to students within its Business Studies Department.   Their Business & … Continued

Read Full Story

Welcome to the ISMM’s new CEO – Jack Mizel

Dave Millichap

Dear Members, I am writing to inform you of the improvements that we will be implementing at the ISMM, developments that will make for a vastly enhanced organisation that we can all be proud of. As you will have read in the most recent issue of Winning Edge the ISMM is embarking on a period … Continued

Read Full Story

Geberit partnership announcement

Natasha Brigo

The ISMM are proudly working in partnership with Geberit, the European leader in the field of sanitary technology and bathroom ceramics, to offer their UK Sales force the opportunity to progress through an ISMM Sales Academy supporting the development, recognition and professionalisation of Sales talent. ISMM Sales Academies offer a more strategic approach to training … Continued

Read Full Story

Exciting announcement from the ISMM

James Driver

The ISMM has a long history of providing first class education and benefits to its membership but in order to build upon its past foundations and look forward, the Institute announced during the recent 2016 BESMA Sales Summit and BESMA awards ceremony at the Grosvenor House Hotel in London, it is time to rebrand, reposition … Continued

Read Full Story