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	<title>ISMM News</title>
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	<description>News from the Institute of Sales &#38; Marketing Management</description>
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		<title>Sean McPheat&#8217;s selling imperatives for 2012</title>
		<link>http://www.ismm.co.uk/news/2012/01/27/sean-mcpheats-selling-imperatives-for-2012/</link>
		<comments>http://www.ismm.co.uk/news/2012/01/27/sean-mcpheats-selling-imperatives-for-2012/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:40:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ISMM News]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=408</guid>
		<description><![CDATA[<p>In the latest <em>Winning Edge </em>(the ISMM&#8217;s magazine for members), Sean McPheat sets out what&#8217;s hot for this year in selling:</p>
<p><strong>Sales professionals will finally get around to using social media<br />
</strong> Sales 2.0, LinkedIn, Twitter, Facebook, YouTube – these are all sites, terms and services that sales pros have had on their ‘to do’ list for ...]]></description>
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		<title>Sales Apprenticeship qualification open for registrations</title>
		<link>http://www.ismm.co.uk/news/2011/07/18/sales-apprenticeship-qualification-open-for-registrations/</link>
		<comments>http://www.ismm.co.uk/news/2011/07/18/sales-apprenticeship-qualification-open-for-registrations/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 11:11:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ISMM News]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/2011/07/18/sales-apprenticeship-qualification-open-for-registrations/</guid>
		<description><![CDATA[<p>You can now register learners for the QCF level 2 Knowledge Based Qualification in the Sales and Telesales Apprenticeship framework, through the ISMM.  Our qualification is called the Level 2 Certificate in Principles of Selling and attracts public funding.  It’s recognised by Ofqual and provides an introduction to the core knowledge to start a ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Handy guides on selling, now available from the ISMM</title>
		<link>http://www.ismm.co.uk/news/2011/07/08/handy-guides-on-selling-now-available-from-the-ismm/</link>
		<comments>http://www.ismm.co.uk/news/2011/07/08/handy-guides-on-selling-now-available-from-the-ismm/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 08:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ISMM News]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/2011/07/08/handy-guides-on-selling-now-available-from-the-ismm/</guid>
		<description><![CDATA[<p>We’ve written handy guides on popular sales topics such as Understanding buyer behaviour, Preparing and delivering a sales presentation and Time and territory management for sales people.  The colour guides contain explanations and activities which give you the knowledge and understanding you need for your sales role.  You can see a sample Study Guide ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sales pro&#8217;s &#8211; It&#8217;s good to talk</title>
		<link>http://www.ismm.co.uk/news/2011/06/22/sales-pros-its-good-to-talk/</link>
		<comments>http://www.ismm.co.uk/news/2011/06/22/sales-pros-its-good-to-talk/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 09:43:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[peer]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=387</guid>
		<description><![CDATA[Salespeople are taking to peer networking to get fresh ideas]]></description>
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		<title>Creating Cults, Finding Randomness &amp; Maverick Geniuses</title>
		<link>http://www.ismm.co.uk/news/2011/06/09/creating-cults-finding-randomness-maverick-geniuses/</link>
		<comments>http://www.ismm.co.uk/news/2011/06/09/creating-cults-finding-randomness-maverick-geniuses/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 13:05:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=384</guid>
		<description><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://www.ismm.co.uk/content/uploads/files/socialmedia/73b4c02fab1696971815e026cb248ad8.png" alt="" width="572" height="429" /><em> </em></p>
<p style="text-align: center;"><em>Image by the99percent.com</em></p>
<p style="text-align: center;">
<p style="text-align: left;"><a href="http://www.guardian.co.uk/education/2011/may/18/mit-massachusetts-150-years-genius" target="_blank"><strong>1. How Do Maverick Geniuses Get Created?</strong></a><br />
Since it was founded in 1861, the Massachusetts Institute of Technology has boasted a stunning capacity to produce graduates who go on to found profitable, innovative companies. “If the MIT ...]]></description>
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		<title>Beyond the Sales Team: A Whitepaper by Huthwaite International</title>
		<link>http://www.ismm.co.uk/news/2011/06/08/beyond-the-sales-team-a-whitepaper-by-huthwaite-international/</link>
		<comments>http://www.ismm.co.uk/news/2011/06/08/beyond-the-sales-team-a-whitepaper-by-huthwaite-international/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 21:09:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>
		<category><![CDATA[sales team]]></category>
		<category><![CDATA[whitepaper]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=382</guid>
		<description><![CDATA[<p>Huthwaite International have released a White Paper which examines the findings of an independent survey undertaken recently, which seeks to separate myth from reality in the critical aspect of the seller/buyer relationship and looks at what organisations are doing to adjust to a shifting commercial landscape.</p>
<p>Download or view, <a href="https://secure.huthwaite.co.uk/download.aspx?uid=1022">HERE</a></p>
]]></description>
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		</item>
		<item>
		<title>What Motivates Sales People? Results / Analysis / Commentary</title>
		<link>http://www.ismm.co.uk/news/2011/06/02/what-motivates-sales-people-results-analysis-commentary/</link>
		<comments>http://www.ismm.co.uk/news/2011/06/02/what-motivates-sales-people-results-analysis-commentary/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 15:08:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=380</guid>
		<description><![CDATA[There continues to be debate about what motivates a sales person, or indeed any professional.  Does how the sales person is compensated make a big difference? Does marketing drive sales or sales guide marketing? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Britain&#8217;s top sales talent honoured at BESMA</title>
		<link>http://www.ismm.co.uk/news/2011/05/27/britains-top-sales-talent-honoured-at-besma/</link>
		<comments>http://www.ismm.co.uk/news/2011/05/27/britains-top-sales-talent-honoured-at-besma/#comments</comments>
		<pubDate>Fri, 27 May 2011 14:08:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ISMM News]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=377</guid>
		<description><![CDATA[<p><strong><em>This year’s British Excellence in Sales and Marketing Awards (BESMA), which took place at the Lancaster Hotel, in London, on 26th May, celebrated Britain’s top sales talent and skills.</em></strong></p>
<p><strong><em> </em></strong>While the winners were from a variety of industries, Virgin Media Business employees came out on top in three of the 13 award categories – making it ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Blueprint for Social Media Content</title>
		<link>http://www.ismm.co.uk/news/2011/05/18/a-blueprint-for-social-media-content/</link>
		<comments>http://www.ismm.co.uk/news/2011/05/18/a-blueprint-for-social-media-content/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:27:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[instruction]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=371</guid>
		<description><![CDATA[A fascinating insight into Corporate Social Media based around the story of The Wizard of OZ.]]></description>
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		<title>Infographic: Ever wondered how Affiliate Marketing works?</title>
		<link>http://www.ismm.co.uk/news/2011/05/18/infographic-ever-wondered-how-affiliate-marketing-works/</link>
		<comments>http://www.ismm.co.uk/news/2011/05/18/infographic-ever-wondered-how-affiliate-marketing-works/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:04:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Other Sales & Marketing News]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.ismm.co.uk/news/?p=367</guid>
		<description><![CDATA[No numbers, no statistics, no data visualizations. This infographic is visualizing a process.]]></description>
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