Sales & Marketing Industry News
Infographic: Ever wondered how Affiliate Marketing works?May 18th 2011

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From CoolInfographic -

Recently I designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her site:Sugarrae.com.  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…

“HOW DOES AFFILIATE MARKETING WORK?”

No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae


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Infographic: Mobile Marketing & TaggingMarch 29th 2011

From the infographic: “People are spending more time on their mobile phones than ever before. As marketers we have to understand these new types of consumers… Technologies like mobile tagging can help us understand the mobile consumer and deliver relevant messages.”

What can this infographic tell us about marketing via mobile devices? It shows us predictions of where that particular market is going, and just how massive this market is. “One half of all local searches are performed on mobile devices” , “By 2014, mobile internet should take over desktop internet usage.”

(via. TheInfographicsShowcase)


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