Sales & Marketing Industry News
Infographic: Ever wondered how Affiliate Marketing works?May 18th 2011

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From CoolInfographic -

Recently I designed How Affiliate Marketing Works for Internet Marketing guru Rae Hoffman-Dolan and her  You can see the high-resolution version here.

After spending over a decade in the Internet marketing industry, I think I often forget – and have failed to address – the most obvious question most folks new to the industry have about affiliate marketing.

When I appeared as a guest on Weapons of Mass Marketing earlier this week to discuss the topic of marketing affiliate programs, the hosts evidenced the importance of the often overlooked question by leading off their interview with a variation of it…


No numbers, no statistics, no data visualizations.  This infographic is visualizing a process, and I do many of these for clients.  Business processes, strategies, workflows, business models, flow charts and explanations of how things work.

In this case, characters on a simple path visualizes a process of 10 steps.  Way more interesting than a text numbered list in a blog post don’t you think?

You should follow Rae on Twitter: @sugarrae

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Unilever brand Dove undergoing £1.5m relaunchMarch 14th 2011

Dove, which operates under the Unilever brand, is relaunching its shower range with a marketing investment injecting £1.5m into the company.

The range is undergoing improved formulation, with NutriumMoisture technology to be contained in all products – a feature which was well received by consumers when it launched in 2009.

Dove are introducing two new variations to the range, with Sakura Blossom and Rebalance Plum designed to appeal to customers who enjoy fragrance products.

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