Sales & Marketing Industry News
What Motivates Sales People? Results / Analysis / CommentaryJune 2nd 2011

via Sales2.0Network

There continues to be debate about what motivates a sales person, or indeed any professional.  Does how the sales person is compensated make a big difference? Does marketing drive sales or sales guide marketing? Why are there no (or few) professional qualifications for sales people? Is it all about the money?  (Read this post before you answer.) How come there are no standard measures? How can I get the most out of the sales team I have?

The results to this year’s survey are in, and whether you agree with my analysis of the results or not, the important action for you to take right now is not to sit back and go “Hmm, that’s interesting”, but rather to think about what it means to your organization.

The poll that I used on LinkedIn was simple with one question and four possible answers:

What motivates sales people?

  • Compensation or Incentives
  • The thrill of the chase
  • Making progress or winning
  • Recognition

You may have seen in a previous post the summary of the early results.  This was the second annual survey on this topic and the results are interesting.  481 people responded to the survey – which, for those who don’t like the answers and wish to dismiss the results as being insignificant, is more than the 384 sample size required to provide a 95% accuracy assessment, according to a statistical significance calculation.

Full story HERE


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