Hardback - RRP : £12.50In the current frenzied competition for customers, marketers are thinking so far 'outside the box' that they easily succumb to the most common and fundamental pitfalls in the business. With his usual straightforward and savvy style, Kotler offers this book as insurance-a guide of what not to do and how to turn deadly sins around.
ISMM Member Price : £10.00
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Paperback - RRP : £14.99If any of these ever apply to you:- - Wonder if you really understand your product's full market potential - A contract was won by a competitor, that you didn't even know was up for grabs - You find it difficult to meet key decision makers, this book will help you revolutionise your business performance
ISMM Member Price : £11.99
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Paperback - RRP : £12.99Available in paperback for the first time, this book is described as a goldmine of ideas, advice and techniques from one of the world's leading writers on management. It brings together all of Adair's thinking in effective leadership, team building, creativity, problem-solving, motivation and communication.
ISMM Member Price : £10.40
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Paperback - RRP : £27.50Any organisation's key accounts are its lifeblood. This highly practical book explains a unique yet simple planning method for identifying, retaining and developing key customers. Updated and revised, with new material to reflect latest best practise, this 3rd edition reinforces its standing as the premier book on the subject.
ISMM Member Price : £22.00
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Paperback - RRP : £9.99
Tap into the thought-processes and techniques of a proven, successful entrepreneur who has taken three businesses of his own from zero to multi-million pound ventures. This book is described as the ultimate, hands-on, painting-by-numbers guide to rapid business success.
Tap into the thought-processes and techniques of a proven, successful entrepreneur who has taken three businesses of his own from zero to multi-million pound ventures. This book is described as the ultimate, hands-on, painting-by-numbers guide to rapid business success.
ISMM Member Price : £7.99
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Paperback - RRP : £14.99
Leadership for Leaders is billed as a ground-breaking book based on extensive research which challenges accepted
Leadership for Leaders is billed as a ground-breaking book based on extensive research which challenges accepted
ISMM Member Price : £11.99
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Paperback - RRP : £14.99
Sale on a Beermat dispels the myths that prevent people from developing their sales talents: that selling is flashy and dishonest and that selling is unrelated to the
Sale on a Beermat dispels the myths that prevent people from developing their sales talents: that selling is flashy and dishonest and that selling is unrelated to the
ISMM Member Price : £11.99
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Paperback - RRP : £12.99
We all long for success and enjoyment. Unfortunately, we don
We all long for success and enjoyment. Unfortunately, we don
ISMM Member Price : £10.40
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Paperback - RRP : £16.99
This new edition of a highly-successful US book includes revised sections on corporate culture, business intelligence, CRM and leadership and features over 60 case studies reflecting topical issues.
This new edition of a highly-successful US book includes revised sections on corporate culture, business intelligence, CRM and leadership and features over 60 case studies reflecting topical issues.
ISMM Member Price : £13.60
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Paperback - RRP : £15.99
The service sector accounts for around 70 per cent of the developed world
The service sector accounts for around 70 per cent of the developed world
ISMM Member Price : £12.80
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Hardback - RRP : £35.50
With over 100 case studies illustrating good and bad account management practice, Peter Cheverton
With over 100 case studies illustrating good and bad account management practice, Peter Cheverton
ISMM Member Price : £28.00
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Hardback - RRP : £16.99
Market research techniques that can help any business make more money! Guerrilla Marketing destroys the myth that only big companies can afford market research. The secret unveiled and the tips offered will benefit the most skeptical sales and marketing manager.
Market research techniques that can help any business make more money! Guerrilla Marketing destroys the myth that only big companies can afford market research. The secret unveiled and the tips offered will benefit the most skeptical sales and marketing manager.
ISMM Member Price : £13.60
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Paperback - RRP : £9.30
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